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According
to Marketing
Sherpa’s
Business Technology
Marketing
Benchmark
Guide for
2007-08, the
number of
business executives
who listen
to technology-related
audio content
increased
from 2.7%
in 2005 to
a whopping 78% in
2007.
That’s huge.
And did you
know that
podcasts
are second
only to white
papers in
frequency
of downloads
for business
and technology
decision-makers?
Or that decision-makers
are more
likely to
listen to
podcasts on
their desktops
than on a
handheld
device?
To
us, these
findings
mean
that podcasts
are fast
becoming indispensable
to the marketing
communications
process—and
we predict
that in
time,
podcasts
will be
the primary
method for
influencing
business
and technology
decision-makers
in the tech
world.
Now,
you may think
that a podcast
sounds like
a big undertaking.
However,
your opportunity
lies in developing
a podcast
strategy
that supports
your marketing
communications
goals. Managed
appropriately,
podcasts
can greatly
extend your
reach without
overextending
your resources.
We
have some
sample podcasts
on our portfolio page. Take
a listen
and if you’re
interested
in adding
podcasts
to your
arsenal,
have a
conversation with us.
We’ve
got all
kinds
of things
up our
sleeves. Ask
us what
we can think
up to meet
your collateral
needs. |
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