 April 2012 Issue: Brand Content Today™
Content Curation is becoming more and more essential for effective B2B marketing. Whether your enterprise is already knee-deep in content or just in the early stages, this month's issue of Brand Content Today will guide you toward optimization. Download now.
For the second straight year, producing compelling content and finding the budget for it are top challenges for B2B marketing professionals. The practice of Content Curation—supplementing original content with content harvested from an external source—can help enterprises expand their content library while keeping resource and production costs down.
The April 2012 issue of Brand Content Today shows CMOs how a robust Content Curation strategy can enhance everything from SEO to internal communications. In addition to best practices and formulas for engaging customer through content, we explore the ethics and legality surrounding this exploding new marketing practice. No B2B marketer can afford to miss this. Download your free issue now.
New to Brand Content Today? If this is your first time downloading this publication, a brief registration is required.
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Brand Content Today, March 2012
 Why Mobile Devices are Driving the B2B Content Revolution: Six Trending Stories From the B2B Mobile Landscape
Today, more people read content on their iPads than they do using traditional media and they spend a longer amount of time reading that content. More than 70 percent of executives under 40 stated that mobile is their primary communications tool.
The March 2012 issue of Brand Content Today presents CMOs with current trends and opportunities spawned by mobile B2B content marketing. From format and file type, to interactivity and optimization, we predict that mobility will change how your company will communicate with business users forever.
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Brand Content Today, February 2012
 How Smart Customer Content Will Increase ROI: Five Questions CMOs Must Ask Before Funding Customer Reference Programs
When it comes to content marketing, nothing provides the biggest bang-for-the-buck than leveraging the voice of your existing customers. But given that Gartner reported in a 2011 survey that CMOs say ROI on marketing spend will be the number one method for determining their organization's success by 2015, how can you ensure your company's customer reference program has the focus and reach to generate the return you're after?
In the February issue of Brand Content Today, we pose the five questions every CMO should be asking his or her customer reference teams in 2012 to ensure best results and measurable ROI.
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Brand Content Today, January 2012
 Why Content Marketing is Changing the CMO Mandate: Five Things Your Team Must Do Differently in 2012
The U.S. content marketing sector is now a forty-billion dollar industry and marketers are predicting their content marketing budgets will increase in 2012. From Webinars to discussion forums, from Web landing pages and social channels, to lead nurture and management, none of these tactics can be deployed without relevant content that attracts the end user to engage—and lots of it.
In our inaugural issue of Brand Content Today, we discuss the five things CMOs must mandate their marketing organization do differently to refit and prepare for high-volume content production.
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The Eccolo Media 2011 B2B Technology Collateral Survey Report
 Our fourth annual survey uncovers provocative data around preparing content for sharing via social networks, the consumption of marketing content via mobile devices such as tablets and smartphones, and an increase in the types of collateral technology purchasers find valuable. As always we include key takeaways and best practices that can help you optimize your marketing communications assets for maximum results.
Download the full survey report or download the Executive Summary.
Five Cost-Effective Ways to Create More Interactive Content
 We saw it first in our 2010 B2B Technology Collateral Survey and we see it anecdotally with clients: interactive content increases the influence of marketing collateral. Are you keeping pace? Learn how you can take advantage of every opportunity to make your content more engaging and influential by complementing it with interactive components.
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Flip This! Five Things You Need to Know About Using Flip HD™ Camcorders to Create User-Generated B2B Video
 This Strategy Guide outlines five tips that you can use to create and execute a thoughtful, successful marketing campaign featuring user-generated Flip videos. Video campaigns can help you increase your brand awareness, connect with your clients, and help expand your marketing footprint.
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Five Steps to Quality Lead Management Content
 Delivering a fresh stream of content into the lead management pipeline is essential. But how do you ensure that you're delivering the highest-quality content possible? This interactive Strategy Guide outlines five steps for creating stellar lead nurture content that will encourage the deep engagement you're looking for.
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