 Inaugural Issue of Brand Content Today Now Available for Download
Ready to feed your customers' appetite for engaging content? Download your free issue of Brand Content Today to learn how.
CMOs must redeploy traditional marketing organizations to support the production and management of vast quantities of content—while still preserving brand value. This is a sharp 90-degree shift for most companies that are used to supporting basic collateral and Web copy needs.
The U.S. content marketing sector is now a forty-billion dollar industry and marketers are predicting their content marketing budgets will increase in 2012. From Webinars to discussion forums, from Web landing pages and social channels, to lead nurture and management, none of these tactics can be deployed without relevant content that attracts the end user to engage—and lots of it.
In our inaugural issue of Brand Content Today, we discuss the five things you must mandate your marketing organization do differently to refit and prepare for high-volume content production.
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The Eccolo Media 2011 B2B Technology Collateral Survey Report
 Our fourth annual survey uncovers provocative data around preparing content for sharing via social networks, the consumption of marketing content via mobile devices such as tablets and smartphones, and an increase in the types of collateral technology purchasers find valuable. As always we include key takeaways and best practices that can help you optimize your marketing communications assets for maximum results.
Download the full survey report or download the Executive Summary.
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Five Cost-Effective Ways to Create More Interactive Content
 We saw it first in our 2010 B2B Technology Collateral Survey and we see it anecdotally with clients: interactive content increases the influence of marketing collateral. Are you keeping pace? Learn how you can take advantage of every opportunity to make your content more engaging and influential by complementing it with interactive components.
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Flip This! Five Things You Need to Know About Using Flip HD™ Camcorders to Create User-Generated B2B Video
 This Strategy Guide outlines five tips that you can use to create and execute a thoughtful, successful marketing campaign featuring user-generated Flip videos. Video campaigns can help you increase your brand awareness, connect with your clients, and help expand your marketing footprint.
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Five Steps to Quality Lead Management Content
 Delivering a fresh stream of content into the lead management pipeline is essential. But how do you ensure that you're delivering the highest-quality content possible? This interactive Strategy Guide outlines five steps for creating stellar lead nurture content that will encourage the deep engagement you're looking for.
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