Best Practices You Can Use Right Now ABOUT TRUST ONLINE February 2012 Issue: Brand Content Today™ Smart customer content is one of the best ways to deepen audience engagement and increase your ROI in 2012. Download your free issue of Brand Content Today to join the discussion. When it comes to content marketing, nothing provides the biggest bang-for-the-buck than leveraging the voice of your existing customers. But given that Gartner reported in a 2011 survey that CMOs say ROI on marketing spend will be the number one method for determining their organization’s success by 2015, how can you ensure your company’s customer reference program has the focus and reach to generate the return you’re after? Every funding request associated with customer references, content, advocacy, and engagement should meet these two requirements: a program tuned to maximize deployment of customer content, and systems in place to track results. In the February issue of Brand Content Today, we pose the five questions every CMO should be asking his or her customer reference teams in 2012 to ensure best results and measurable ROI. Click here for your free download. New to Brand Content Today? If this is your first time downloading this publication, completing a brief registration will be required. Brand Content Today, January 2012 Why Content Marketing is Changing the CMO Mandate: Five Things Your Team Must Do Differently in 2012 The U.S. content marketing sector is now a forty-billion dollar industry and marketers are predicting their content marketing budgets will increase in 2012. From Webinars to discussion forums, from Web landing pages and social channels, to lead nurture and management, none of these tactics can be deployed without relevant content that attracts the end user to engage—and lots of it. In our inaugural issue of Brand Content Today, we discuss the five things CMOs must mandate their marketing organization do differently to refit and prepare for high-volume content production. Download now. The Eccolo Media 2011 B2B Technology Collateral Survey Report Our fourth annual survey uncovers provocative data around preparing content for sharing via social networks, the consumption of marketing content via mobile devices such as tablets and smartphones, and an increase in the types of collateral technology purchasers find valuable. As always we include key takeaways and best practices that can help you optimize your marketing communications assets for maximum results. Download the full survey report or download the Executive Summary. Five Cost-Effective Ways to Create More Interactive Content We saw it first in our 2010 B2B Technology Collateral Survey and we see it anecdotally with clients: interactive content increases the influence of marketing collateral. Are you keeping pace? Learn how you can take advantage of every opportunity to make your content more engaging and influential by complementing it with interactive components. Download now. >>> Flip This! Five Things You Need to Know About Using Flip HD™ Camcorders to Create User-Generated B2B Video This Strategy Guide outlines five tips that you can use to create and execute a thoughtful, successful marketing campaign featuring user-generated Flip videos. Video campaigns can help you increase your brand awareness, connect with your clients, and help expand your marketing footprint. Download now. >>> Five Steps to Quality Lead Management Content Delivering a fresh stream of content into the lead management pipeline is essential. But how do you ensure that you're delivering the highest-quality content possible? This interactive Strategy Guide outlines five steps for creating stellar lead nurture content that will encourage the deep engagement you're looking for. Download now. >>>     Copyright , All Rights Reserved.