Strategy Guide: Five Steps to Quality Lead Management Content
 Delivering a fresh stream of content into the lead management pipeline is essential. But how do you ensure that you're delivering the highest-quality content possible? This interactive Strategy Guide outlines five steps for creating stellar lead nurture content that will encourage the deep engagement you're looking for.
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Eccolo Media 2010 Supplement Report on Reference Collateral
 When do purchasers consume collateral during the sales cycle, and why is it important to offer a wide variety of reference content? Find out in this interactive report, which provides powerful insight into the consumption of marketing collateral during tech purchasing decisions. Get the information you need to better utilize your reference content and drive results from your customers.
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New Strategy Guide: Top Five "Must-Have" Content Strategies for 2010
 A new year means the pressure is on to plan marketing communications assets that drive results. This cut-to-the-chase Strategy Guide can jump-start your planning efforts for 2010 and beyond. We help you identify thought-leadership topics, audit your marketing communications assets and make the leap to interactive collateral. Plus we identify the one marketing asset you MUST leverage if you want to make an impact in 2010.
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2009 B2B Technology Collateral Survey Report
 We conducted our second annual survey of U.S. business technology decision makers and influencers—and the results are in. For the second year in a row, these important people in the technology purchasing cycle told us in no uncertain terms that they regularly consume a broad range of content when making purchasing decisions. What’s more, a significant proportion of them find this content “very” or “highly” influential when making purchasing decisions. Read up on our latest findings—and discover the most current best practices—in our free report.
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Collateral Planning: A Quick Guide
 By planning your collateral strategy on a quarterly or semiannual basis, you can shorten development cycles, get more value out of the content you create, and ensure that all of your collateral assets are as consistent and up-to-date as possible. Here’s how.
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White Paper on White Papers
 We consider the past, present, and future of the ultimate technology collateral—the white paper. Includes discussion and analysis of the increasingly viral nature of the white paper, the expansion of the white paper’s traditional audience, and key strategies for optimizing all of your collateral for new media channels.
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