White Papers Brochures, Product Briefs, Data Sheets Case Studies, Success Stories Podcasts Video Testimonials Web Content Flash In our research, we’ve found that white papers influence technology purchasers more powerfully than any other type of collateral. And it just so happens that white papers requiring the careful synthesis of technology, business concepts, and thought leadership are a bit of a specialty of ours—we’ve even written a white paper on white papers! We’re experts at examining the market, the technology, and the business case and finding the right approach for you. Check out these delightful samples of our work for Genesys (PDF 188 KB), Red Hat (PDF 564 KB), and VeriSign (PDF 584 KB). In our survey of technology purchasers, we’ve discovered that brochures and data sheets are consumed more frequently than any other collateral, making them a critical part of any marketing toolbox. Writing these documents requires understanding the audience and knowing when (or when not) to take the deep technology dive. Check out these samples from Savvis (PDF 1.1 MB), Verisign (PDF 428 KB), and Red Hat (PDF 288 KB). Our industry research indicates that case studies are second only to white papers in perceived influence. Here at Eccolo Media, we don’t just write case studies—we make them happen for you. We schedule the interviews, we ask the questions, we write the copy, we manage the approvals. And we can even do it in multiple languages! For your consideration: a Cisco WebEx Case Study (PDF 188 KB), a Red Hat Case Study (PDF 404 KB), and a Savvis Case Study (PDF 522 KB). Our research indicates that podcasts are especially appealing to younger technology purchasers, making audio files a critical tool in your marketing communications kit. We manage the entire production process for audio case studies—not just in English, but in French and German too. Here are just a few examples for Cisco WebEx (MPG 2.7 MB) and Winshuttle (MPG 3 MB). Video is an incredibly powerful way to tell a success story—a strong visual presentation can help engage prospects who might not have the time or the patience for a case study or podcast. We produce stylish video testimonials that feature intimate, authentic conversations with your customers. Check out what we’ve done for Cisco WebEx. Whether you need five Web pages or 500, we’ve got the processes in place to make it happen—and the writing chops to give your copy punch. We even do SEO (Search Engine Optimization). To access current samples, just give us a shout. If you’re writing for Flash, you need to know how to make the most of audio and video capabilities so that the right message comes to life. Take a look at two samples of our Flash work for Genesys (Flash 2.1 MB), (Flash 10 MB). Copyright , All Rights Reserved.